will GOOD publicity help the average BASE jumper?
There are many folks out there that think solid publicity will benefit BASE. They contend it will help open up objects and make things safer for jumpers. I think most folks like the sound of that! (and Europe tends to lead.)
back in the US, I was thinking about a number of sports, trying to compare them to BASE...
Skateboarding.
despite tons of solid publicity (video games, X-games, etc.) it is still common to see "Skatingboarding is not a Crime!" stickers.
sound familiar?
Snowboarding.
once shunned and banned at many resorts, it is now accepted and encouraged. professional athletes and the Olympics surely helped. (I also bet it became more tolerated when business people discovered the possible sales.)
how can we monetize BASE?
Car Racing.
unorganized racing stoked the adrenalin for many. charging down streets, beaches, etc. became great fun. it still tends to be quite illegal. organized racing became an outlet, and it has proved wildly successful. unfortunately it is not for the common person, and requires a lot of financial backing.
will the few sponsored "Teams" take us down this path?
Skydiving.
Skydiving in the US HAS gotten solid PR. TV shows frequently feature jumps. Movies love skydiving sequences. USPA has hired a firm to promote the US Nationals. yet it is barely more accepted than Skateboarding. I bet having "real" businesses has helped (like Snowboarding).
yet some demos require special ratings to land in areas LARGER than student landing areas. this encourages the Professional Teams and discourages individuals.
it seems that GOOD publicity has no predetermined outcome. (obviously, it sure beats BAD publicity.) maybe we must just enjoy the ride, no matter where it leads?
so, I thought I'd ask, will GOOD publicity help the average BASE jumper?