The Fourth Estate . . .
Morning Thoughts . . . It's funny how reality, or the appearance of it, is twisted depending on how you encounter it. If you are a wuffo reporter working on a BASE article this week, (I mention it as I've been talking to two of them) and you enter "BASE jumper" into the Google News search engine the below list is what you get. The first eleven are about John Agnos, including his cliff mishap, and the twelfth mentions Felix Baumgartner . . .
We are making the mistake of not using the press to our advantage. We let them write anything they want about us, but we never give them anything in return. Through most of the 80s and early 90s when a reporter called they mostly got told to get stuffed. The same with the bottom feeding video shows. When we do that the only press we do get is on accidents and the corporate sponsored BASE jumpers whose job it is to get the corporation's message across and not ours.
Even when we do put our best foot forward, like the major events in China, and things like Bridge Day, where they actually invite us to jump we don’t get a bump out of it in the mainstream press. Most of the articles I read (written by local reporters) seems to be about BASE jumping, I mean the words are all there, but it's like something out of the bizarro world because they don't quite get it.
At Bridge Day every jumper (who agreed to it) should be given a form to fill out that states a bit of information about themselves (the human interest stuff, like Pete's the local insurance guy, car mechanic, or barber) and also the name of their hometown paper. That info can be entered in a boiler plate press release and in that week after Bridge Day I'll guarantee they would run in hundreds of local newspapers. The same should be done when someone from out of town does the potato bridge. Local papers eat that stuff up.
What I'm saying is we can't stop the press from writing about us so maybe it's time we (as a group) stopped shunning them. If you go out to BLM land or something like that, write it up as a press release, include a few photos and send it to every hometown paper of the jumpers involved. Now, this course of action would have been unthinkable just a few years ago, but there's no use acting like BASE is a big secret anymore.
So let's start spinning them, instead of them spinning us . . .
I'll put up by saying if anyone needs help crafting a press release I'm here for you. But, make sure you get that these won't be "look at me, I'm a hero" pieces, but just vehicles to get the message across that BASE is a legitimate sport with a grand history and an exciting future. If the public hears that often enough it will truly become their reality when they think of BASE.
Instead, right now, that reality is what's listed below:
NickD

BASE 194
Google News results for "BASE jumper" 11-19-2005
BASE Jumper Tangled on TV Tower
WJXX, FL - Oct 28, 2005
... climbed 200 feet up the nearly vertical guy wire to reached the stranded jumper. ... was engaging in a daredevil form of parachuting known as BASE jumping, in ...
KXTV Fireman Who Rescued Stuck BASE Jumper Found It "Fun"
KXTV, CA - Oct 28, 2005
A Sacramento City firefighter's 200-feet climb up a nearly vertical guy wire to rescue a stranded BASE jumper was nothing less than gutsy, even if the rescuer ...
Base Jumper's Parachute Tangled after 2000-foot Leap
KESQ, CA - Oct 27, 2005
WALNUT GROVE, Calif. Rescue crews are working to get down a base jumper whose parachute got tangled in wires 200 hundred feet above the ground. ...
Base Jumper Hangs From CBS Sacramento Tower
CBS 5, CA - Oct 27, 2005
(CBS 13) WALNUT GROVE A base jumper is hanging 200 hundred feet above the ground, waiting for rescue teams to bring him down to the ground. ...
Base Jumper's Chute Fails In Grand County
KUTV, UT - Oct 21, 2005
(KUTV) A base jumper was taken to the hospital after his parachute failed in Grand County. ... He's been an avid sky-diver and base jumper for about 20 years. ...
BASE Jumper Rescued After Jump From CBS 13 Tower
CBS 13, CA - Oct 28, 2005
(CBS 13) WALNUTE CREEK A Walnut Creek BASE jumper is in the hospital Friday after a birthday stunt left him dangling nearly 200-feet above the ground from a ...
KXTV Fire Crews Work to Free Base Jumper From Guy Lines
KXTV, CA - Oct 27, 2005
... caught up. The action is known as base-jumping. Base stands for buildings, antennas, spans and earth. It is usually illegal. At ...
Firefighters Work to Rescue Base Jumper
Stockton Record, CA - Oct 28, 2005
... continued to work on rescuing a man who became trapped on a 2,000-foot television tower in this south Sacramento County town after attempting to base jump from ...
Base Jumper Hangs From CBS13's Transmission Tower
CBS 13, CA - Oct 27, 2005
A base jumper is hanging 200 hundred feet above the ground--with no way to get down. A man parachuted from CBS 13's 2000-foot-tall ...
Base Jumper Tangled in Wires
ShortNews.com, Germany - Oct 29, 2005
John Agnos tried to parachute from a 2000 foot tower near Sacramento. Mister Agnos said that he was afraid that he was going to die if the cords of his ...
California Base Jumper Left Hanging
ABC News - Nov 1, 2005
... Agnos. Clark said it took more than an hour to get the stranded jumper back to safety. ... release. He said that his base jumping days are over.
The Quest For Fear
CNN International - 22 hours ago
... After words of advice from Felix Baumgartner -- a seemingly fearless professional BASE jumper who made a death-defying skydive across the English Channel